For LEUDER's SS22 collection, we reimagined the LEUDER chain print motif in a mint green color scheme. In conversation with LEUDER, we discussed the rapid rise of delivery companies and tech giants during the global Covid pandemic, examining their branding strategies, logo designs, and preference for bright, saturated, and playful colors aimed at engaging a younger, digital-savvy audience. This conversation inspired a design that reflects the rapid expansion of the tech industry in global consumer markets.

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For Leuder AW21 - the 4th dimension, a digital fabric print was developed, drawing inspiration from traditional chain motifs. Featuring LEUDER’s logo, the design incorporates a letter-chain pattern in colors derived from the UK flag. The print reflects on Brexit and the heated debate surrounding its impact on European-UK fishing waters.

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watch 'gafa' film

LUEDER

For LEUDER, a digital fabric print was developed, drawing inspiration from traditional chain motifs. Featuring LEUDER’s logo, the design incorporates a letter-chain pattern in colors derived from the UK flag. The print reflects on Brexit and the heated debate surrounding its impact on European-UK fishing waters.